The Medical Center at Bowling Green needed to position themselves as the local expert and source of new information in healthcare. A social media strategy was developed to focus on community well-being events with an optimized targeting strategy to maximize communication. The Medical Center at Bowling Green saw a 219% increase in their social media audience.
THE MEDICAL CENTER AT BOWLING GREEN
SOCIAL MEDIA STRATEGY
Prior to Vest's involvement, The Medical Center at Bowling Green's Facebook page had posts that reached less than 2,000 users. In a three-month period we reached roughly 206,000 users in Bowling Green and surrounding communities.
After analyzing the local community, we were able to develop a content strategy that focused on community values while promoting healthcare initiatives, information, and programs offered by The Medical Center at Bowling Green.
The Medical Center at Bowling Green saw a 219% increase in their social media audience. Posts averaged 64 engagements in the form of likes, shares, and comments; previously they had averaged 0 engagements.