Overview

The Brentwood development had been prepared, and all it needed was for the right families to build their dream home there. The community of Brentwood is idyllic but modern, with plans for robust community amenities and priced to appeal to young families.

Brentwood needed messaging that struck a balance between high-end amenities and affordability. The comprehensive campaign that Vest developed converted the target demographic of modern, young Kentucky families.

The Work

Branding

Vest created a comprehensive branding campaign with a fresh feel to emphasize modern amenities available in a scenic countryside setting: Modern Living. South Oldham Charm.

Social

Vest’s research showed the who, where, what, why, and how, enabling the launch of social ads with precise targeting. Since the launch of the social program, web traffic has doubled.

Web

The Brentwood website continues the branding campaign’s look and feel while allowing potential residents to download an informational packet in exchange for their email address. Brentwood is but one development of Main Street Realty in Louisville, KY, and receiving the email addresses enables Main Street Realty to follow up with potential residents and work with them to make their dream home a reality.

Video

Main Street Realty has taken full advantage of Vest’s suite of direct digital and traditional services. Videos, distributed across Main Street Realty social channels, help future residents visualize their homeownership goals. Social interest has been boosted in the process.

The Result

The Brentwood branding campaign not only established the tone and feel of the community for people likely to build there but it also set a guide, providing inspiration for the identity of the community that will grow for many years to come. The addition of the social campaign resulted in the Brentwood website nearly doubling its previous traffic loads.