The Brentwood development needed to attract more people to buy and build homes there. Through a comprehensive branding campaign, messaging of high-end amenities combined with affordability converted the target demographic of modern, young Kentucky families.
The Brentwood Branding Campaign
The community of Brentwood is idyllic but modern. It is priced to appeal to young families and includes plans for robust community amenities. Brentwood needed messaging that struck a balance between high-end amenities and affordability.
We created a comprehensive branding campaign with a fresh feel to emphasize modern amenities in a scenic countryside setting. Modern Living. South Oldham Charm.
The Brentwood identity and campaign not only established the tone and feel of the community for the people most likely to build there, but it set a guide, providing inspiration for the community that will grow for many years to come.