Bennett & Bloom Eye Centers needed to solidify their status as a market leader and increase their patient load due to the emergence of new local competitors. A brand update utilizing billboards, television, print, and digital ads became and still remains their top-performing marketing channel.
The Bennett & Bloom
EYE CENTERS Awareness Campaign
Bennett & Bloom Eye Centers is home to some of the best eye surgeons in the region, but due to new competition – sentiment and patient load were beginning to favor their rivals.
We initiated a brand update tied with a regional awareness campaign to restore the Bennett & Bloom Eye Centers market share. Billboards, television, print, and digital ads were launched regionally to expose new eyes to the brand.
The new exposure raised the profile of the brand. The campaign remains the top-performing marketing channel.