Appalachian Regional Healthcare needed to increase local awareness for their world-class services. Using a creative campaign based on patient testimonials, ARH community awareness grew to 98%.
The Appalachian Regional
Appalachian Regional Healthcare offers state-of-the-art heart care in southeastern Kentucky; many area residents, however, were driving hours to metropolitan hospitals, unaware that life-saving treatment was just down the street.
The campaign featured local residents whose lives were changed by ARH high-quality care and treatment found close to family and home.
The result: a 98% community awareness of quality healthcare close to home that helped ARH to build additional hospital wings.