Press Release

July 2009

For Employees at Vest Advertising, Free Greens are the Pick of the Perks

As one of the rare employers who cover 100 percent of their employee’s healthcare costs, Vest Advertising in Louisville, Kentucky already places a high value on the health of its 28 employees. So when company leaders were looking for ways to make healthy habits easy for their employees, the answer was only natural—free weekly vegetable shipments to the office.

Vest belongs to a local CSA (Community Supported Agriculture) through Grasshopper Distribution, grasshoppersdistribution.com, a cooperative of local farmers who provide shipments of their ripened crops May through November. The agency pays for the shipment of fresh vegetables each week. Employees then pick whatever they want from the week’s selection, which varies widely depending on the growing season. Selections range from spring mix lettuce, to new potatoes, blueberries, garlic, onions, squash and even more exotic offerings like edible herbs.

Multimedia

Caitlin
Melanie
Teresa

Pitch

Quote

After a day at work, it's tempting to hit the junk food, or just microwave a frozen meal. This program is great for getting people to try new things, and start healthier habits. When it's free, what's the risk? Now our employees are exchanging recipes and talking over their morning coffee about what they did with this week's haul. It's been a great team builder. And it doesn’t cost very much to do.

Larry Vest, co-founder of Vest Advertising

Every week is an adventure with this program. We never know what's coming next. Some weeks, we get rich greens like chard, or international vegetables like Bok Choy. Some weeks, we get items so exotic, we have to consult the CSA newsletter (links to pdf that I attached to the email I sent over with the finished release) to identify them. That's the best part...getting to try new things. My husband and I have had our own gardens for years. So it is terrific to see everyone coming to appreciate the taste of locally grown, organic produce. There's nothing else like it.

Sharon Adams, Vest Graphic Designer

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Contact

Susan Gosselin, Director of P.R.
Vest Advertising
502-261-0942 Ext. 253
Cell 502-558-5370
sgosselin@vestadvertising.com

About Vest

  • Founded in 1989 in Louisville, KY by Rita and Larry Vest, privately owned. Designated as a woman-owned business.
  • Since 2006, the agency has doubled in size and added its own in-house media buying department, bringing billings total to $16 million annually and staff size to 28.
  • The agency's offices are located in three buildings in its complex in the Jeffersontown area of Louisville.

© 2009 Vest Advertising, Inc. · 3007 Sprowl Rd, Louisville, KY 40299