Press Release

November 2009

Fans of Christian music around the world know and love The Gaithers, a multi-media Christian ministry that has become a powerhouse in the music and entertainment industry.

So we were especially honored that Gaither chose Vest to create its website, which offers an incredibly rich experience to site visitors. With its own television show, cruises, a physical store in Tennessee, an online community, catalog, magazine and stable of top-flight Christian artists, fans have more than enough access to premium content. Visitors to the site can join an online community of more than 10,000, purchase from a huge library of online music or buy physical CDs and DVDs, register for the Gaither's homecoming events or cruises, participate in contests and giveaways, watch videos from the show, read artist blogs and tweets and more. Best of all, Vest was able to create this complex site mainly in WordPress, which makes updates a cinch for the Gaither's staff, with hardly any programming needed.

Since the site launched this month, it has run trouble free, despite thousands of people being on the site simultaneously. Sales and site memberships are going up at a steady pace, too, just in time for the Christmas season. So visit Gaither.com. It will make a believer out of you!

• Vest Creates New Website for Gaither.com | http:/bit.ly/PXXjP

Share this release with your peers by clicking the buttons above.

Susan Gosselin, Director of P.R.
Vest Advertising
502-261-0942 Ext. 253
Cell 502-558-5370
sgosselin@vestadvertising.com

• Founded in 1989 in Louisville, KY by Rita and Larry Vest, privately owned. Designated as a woman-owned business.
• Since 2006, the agency has doubled in size and added its own in-house media buying department, bringing billings total to $16 million annually and staff size to 28.
• The agency's offices are located in three buildings in its complex in the Jeffersontown area of Louisville.

© 2009 Vest Advertising, Inc. · 3007 Sprowl Rd, Louisville, KY 40299