Overview

The Opry needed to attract younger fans. Conversion-optimized landing pages were built, powered by an upbeat, attention-grabbing highlight reel. For every dollar invested, the campaign returned $12 in revenue. It paid for itself in the first 20 days.

Services Provided

The Grand Ole Opry
Awareness Campaign

The Opry attracts top country talent to an intimate setting of 7,500 seats, yet younger fans were not aware of the calendar and shows available.

We created conversion-optimized landing pages powered by an upbeat, attention-grabbing highlight reel to show the Opry for what it really is – the opportunity to see country's stadium-sellout stars up close and personal. Next, ads were designed and targeted to 7 custom micro-targets to drive traffic.

For every dollar invested, the campaign returned $12 in revenue. It paid for itself in the first 20 days.