Physicians needed a tool for patients that would help explain Medicare. A fun and easy-to-understand educational video, direct-to-home digital advertising, and optimized landing page helped participating physicians increase their credibility in highly competitive local Medicare markets.
The Medicare City
Consumer Education Campaign
Medicare is difficult to understand. Those companies that make it easy to understand gain credibility with customers and can become trusted advisors for seniors.
We created an educational and entertaining video that explains the finer points of Medicare in easy-to-understand terms, using engaging visuals to drive foot traffic to local physician groups.
Video advertising coupled with direct-to-home digital advertising drove traffic and established the local physician practices as trustworthy guides for patients’ Medicare years.