Aflac’s Back
By Katie Earley, Copywriter
It takes a lot of creative talent to re-envision an old idea. In advertising, writers and designers have the added challenge to maintain consistency between the old and new ideas so consumers continue to recognize the brand.
Aflac’s duck is one of the more familiar images in recent advertising. They’ve switched gears with their agency and are starting a new You Don’t Know Quack campaign. The new campaign has all of the interactive and social media components you could want, but most importantly, it recreates a famous character without losing the familiarity.
Before
After
