By Katie Earley, Copywriter

I’m in search of a new camera bag. I still haven’t made up my mind about which bag I want, but I’m leaning toward a Crumpler bag. Sure they get good reviews, were recommended at the camera store, and combine good quality with an affordable price tag, but mostly they have a cool website.

Online stores frequently use similar layouts. Crumpler’s site looks nothing like them. At Crumpler, you really feel like you’re scanning the shelves for your bag, not just glaring at a screen.

I do wonder if Crumpler’s break from the expected could be a drawback. Other sites might be boring, but their consistency makes it easy to quickly navigate any site. However, with a second glance around Crumpler, you can find the categories and sorting options you’re used to so you can locate the right bag. And with such an interesting page to look at, I don’t mind the second glance.

This entry was posted on Tuesday, December 29th, 2009 at 4:54 pm and is filed under Online Advertising, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.