Advertising for Good
By Katie Earley, Copywriter
It’s been a busy week, so as I was catching up on my Google Reader addiction, I saw an article from The Denver Egotist about a great campaign by Water for People to promote World Toilet Day (which was yesterday. Sorry I’m a little behind.).
The ads are entertaining and clever, yet they highlight an important and frequently overlooked cause: people need a safe place to…you know…pee and such.
One of my good friends was in the Peace Corps in Africa and her project was to help her village build some new, clean latrines. Until then I hadn’t really thought about it much. We all know people need food, clean water, access to medicine, mosquito nets, but until then I had forgotten that toilets are probably an important part of that. So as the ads remind us, let’s stand up so others can sit down!
