By Whitney Wright, Vest Media Buyer

From a previous post of mine, one would be able to see that my favorite commercials are those with some type of music.  I didn’t realize that all of my favorite commercials had a common denominator except one.  All of them were centralized around a very catchy, emotional or invigorating tune.  I’m kind of a music junkie in real life and in my mind there aren’t musical genre boundaries.  I love many different types of music and songs for many different reasons.  Killer beat, lyrical genius, awesome riff, or guilty pleasure.

So it comes to no surprise that in my mind an effective commercial would incorporate some type of music.  Sounds are good too.  For example, a distinguished voice.  There is a local hospital that uses the same woman’s voice in all of their commercials and I love it!  Her voice is soothing and comforting.  Like a warm blanket and chicken noodle soup.  It makes me want to go there when I’m sick.

After my very rambled introduction, it is my pleasure to introduce the 5 Worst and 5 Best Ad Songs of All Time according to Billboard’s panel of experts.  Agree to disagree?  Hmmm.

THE FIVE WORST

#5 - AARP: “Everybody’s Happy Nowadays” - Buzzcocks

#4 - Swiffer: “Whip It” - Devo

Swiffer Wet Jet

#3 - Wendy’s: “Blister in the Sun” - Violent Femmes

#2 - Royal Caribbean Cruise Line: “Lust for Life” - Iggy Pop

Roy Caribbean Cruise Line

#1 - Victoria’s Secret: “Love Sick” - Bob Dylan

THE FIVE BEST

#5 McDonald’s: “A Minha Menina” - Os Mutantes

#4 Apple: “Jerk It Out” - Caesers

#3 Nike: “Revolution” - The Beatles

#2 Coca Cola: “I’d Like to Teach the World to Sing” - The Seekers

#1 Volkswagen: “Pink Moon” - Nick Drake

This entry was posted on Thursday, June 4th, 2009 at 1:30 pm and is filed under Advertising, Brand Awareness, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.