by Susan Gosselin,

Vest Director of PR

I don’t know Michael Hyatt, the CEO of Christian Publisher Thomas Nelson, but I love him anyway.  Why?  Because he publishes one of the most prescient, interesting blogs out there on social media, leadership and publishing.  I read his blog religiously, and I feel like I understand what he is trying to accomplish in life–and it is nothing short of rewriting the rules of management for the modern, plugged-in CEO.

He has a beautifully designed blog/website that discusses everything that’s on his mind professionally, and sometimes personally.  And it’s not just self-important product rants.  He’s showing us what he believes, his hopes for the future, his philosophy of management, and where he believes his company fits in in this crazy world.  It’s a vision that’s compelling, whether you are a fan of Christian books or not.

I love Michael’s blog because it makes him:

Accessible–to all his publics, inside and outside the company

Inspirational–because he always has something positive or futuristic to say

Real–because he’s not trying to puff himself up or create some kind of sales conversion

Transparent–because he makes his motives perfectly clear to everyone

Not every CEO has the personality to do what Michael Hyatt has done.  But I think there is a lesson for every CEO in his accomplishments.  The business world would be a much better place if more leaders adopted his philosophies.  Michael, as they used to say on “Hee Haw”— SAAAALUUUTE!

This entry was posted on Thursday, July 29th, 2010 at 2:19 pm and is filed under Public Relations, Social Media, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.