Steve Jobs, Your Hubris is Showing…
by Susan Gosselin, Vest Advertising Director of PR
Let me start off by saying I am a dyed in the wool, unshakable Mac loyalist. I’ve used the Mac without abatement since the first Mac Classic. I think Steve Jobs is perhaps the greatest product designer since Thomas Edison. The way he has handled the iPhone 4 reception debacle, however, has left me a bit perplexed. He ended up doing the right thing by customers, but complaining, blaming, belittling and shifting the subject all the way. He made himself look small, and prolonged the sordid affair for days and days longer than it should have gone. This is not the way you handle Crisis PR. I think Steve Jobs has been loved by his customers a little too much. When he’s not treated like the Messiah, he’s so shocked that he doesn’t handle it well.
I could go on, but this blog on CNet lays out the argument for Job’s “failing grade” so well, I’ll just let you read the real thing. And Steve, just remember…we’re smart enough to buy your products. So stop trying to treat us like we’re stupid.
