By Katie Earley, Copywriter
Internet and privacy. What a tricky thing. For all of you concerned about what websites know about you, how they get that information and whom they share it with, take comfort in Power I. Power I is the new symbol which advertisers will soon place on online ads that use demographic and behavioral data. Read more about it here.
By Katie Earley, Copywriter
I’m in love with this video made for the New Zealand Book Council. Wow.
Via Craft
By Katie Earley, Copywriter
The key in advertising (Well, one of them.) is to be at the right place at the right time. To find your customers and be there when they need you. So if you’re a toothpaste company, what could be better than being there when they need to brush their teeth?
By Katie Earley, Copywriter
Without reading too much in to this, I was reflecting this weekend on Bud Light and their tagline: The difference is drinkability.
Drinkability. Is that a good thing? Clearly, Bud Light thinks that’s best thing your beer can be, but if you handed me a glass, I took a sip, and told you it was “drinkable”, wouldn’t that be just one step up from non-drinkable? If this was a phone survey and we had to rank our enjoyment of a beverage on a scale of 1 to 5, wouldn’t 5 be excellent, 4 good, 3 fair, 2 drinkable, and 1 disgusting? Saying a drink is drinkable is like saying a burger is edible. It’s better than the alternative, but barely a compliment in itself.
By Katie Earley, Copywriter
Lego has just made this amazing video to celebrate great ideas (Lego calls them “Cl!ck moments”.) and send you to their new idea center www.legoclick.com.
You should know the real reason I’m sharing this video today is because Legos (and Nerf guns) are one of those things that my husband will never outgrow. It’s actually pretty cute until he tries to pass off his Lego tower as something that ought to be prominently displayed in the home. Perhaps Lego should start making Pottery Barn-esque vase kits. That’s my great idea for today.
via Adverblog
By Katie Earley, Copywriter
It takes a lot of creative talent to re-envision an old idea. In advertising, writers and designers have the added challenge to maintain consistency between the old and new ideas so consumers continue to recognize the brand.
By Katie Earley, Copywriter
I love this video that visualizes, in the most interesting ways, how Google Chrome works. It’s really pretty.
By Katie Earley, Copywriter
I love social media. I think it’s fun and useful for business and personal use. So I was intrigued to get an e-mail from Bed, Bath and Beyond (where I registered for wedding gifts a couple years ago) and learn that my registry could now be Facebook friendly. While this seems like a great idea, it also seems like a huge wedding etiquette violation.
By Susan Gosselin, Vest Director of PR
I’m a Christmas Carol junkie. In fact, it’s just not Christmas without watching the Hallmark Hall of Fame, George C. Scott rendition of this Christmas classic–the best ever made hands down. As I watched this year, I couldn’t help but think how much we could learn today from Old Fezziwig, Scrooge’s magnanimous first employer…
