By Susan Gosselin, Vest Director of PR
Today I had came across the top 10 social media moments of the year, as defined by the LA Times. It was nothing more than a list of superficial, albeit entertaining, diversions. Kinda like my Southpark avatar, pictured above. But this is far from what is really going on in social media.
By Katie Earley, Copywriter
I’m in search of a new camera bag. I still haven’t made up my mind about which bag I want, but I’m leaning toward a Crumpler bag. Sure they get good reviews, were recommended at the camera store, and combine good quality with an affordable price tag, but mostly they have a cool website.
By Katie Earley, Copywriter
I’m a cryer. I cry easily over movies, books, TV shows, plays, and of course real-life events, both the sad and the happy. Holiday commercials also tend to get to me. No one won the Made Katie Cry Award this year, but two came close.
Hallmark holds the record for commercials that make me cry and this one hit close to home.
Jewelry commercials don’t normally do much for me, but this one does.
And a classic favorite that always makes me smile and I’ve sadly only seen once this season.
By Katie Earley, Copywriter
Outside of a novel, I don’t like a lot of copy. Copy heavy ads make me think, “Who’s going to read all this?!” But this ad from Panera (found via Adrants) shows how long copy can work.
The ad takes form of an open letter to people on opposing sides of a variety of issues, and after a long list of the squabbling people, it’s addressed to (including Don Draper and Roger Sterling), the message simply says “Break bread.”
By Katie Earley, Copywriter
I’m a long-time user of Pandora but had never really thought much about some of the clever ways advertisers use them to spread their message. The Future of Ads has a great post on how Columbia has made the most of their Pandora advertising dollars.
By Katie Earley, Copywriter
The Big Money from Slate recently released their list of the top 12 moneymakers on Twitter. If you look at the list, you’ll notice some similarities among the top Twitter business users. Essentially, there are four main purposes these businesses are using Twitter for.
By Katie Earley, Copywriter
I’m a sucker for a sweet story, so I had to share this one about the campaign for Patrick Dempsey’s new cologne. As opposed to hiring a model, he insisted he pose with his wife. Adorable!
