When Business First published its list of fastest growing companies, we knew we’d probably make the list. But we didn’t know we’d be so close to the top! (more…)
By Katie Earley, Copywriter
I was a high achiever in high school. I won many awards in band. I was the star in the school play. And I nearly gave myself an ulcer to get there, but I graduated valedictorian with a perfect 4.0. There were many scholarships and awards, but there was one that I did not get that will always stick with me.
I didn’t get the “D”.
By Katie Earley, Copywriter
I was excited on Friday when I realized that some of Twitter’s trending topics have explanations when you click on them. (How long have you been able to do this? Probably always and I’m just now noticing.) This seems to mostly apply to the ones that are obvious to me, but hopefully it will some day grow to include the ones that I don’t get, like why on any given day a certain celebrity is a trending topic and if they are actually dead or not. But anyways, I was checking out these trending topic descriptions on Friday and found a truly horrendous Twitter spelling/usage #FAIL. Yikes.
Click above to see this amazing video from Socialnomics. You
by Susan Gosselin,
Vest Director of PR
Social Media, and the online outreach that surrounds it, has the potential to be the best thing that’s ever happened to public relations. So why is it that so many pr people are so recalcitrant?
by Susan Gosselin,
Vest Director of Public Relations
When it comes to getting people to understand the potential of social media, it is better to show them than to tell them. That was the purpose of Rita Vest’s presentation “Plugging into the Patient, the future of social media in healthcare,” which she gave the the International Association of Business Communicators Heritage Regional Conference in Cleveland this week. To view the presentation, click here. (more…)
By Katie Earley, Copywriter
Move over Twitter and Facebook, now there’s Foursquare. Instead of asking “What are you doing?” Foursquare wants to know where you’re going. (more…)
By Katie Earley, Copywriter
When I think about what motivates me to buy a product, it all comes down to word of mouth. Product A might have a catchy commercial, but if my mom swears that Product B is the best there is, then Product B wins. That’s why advertisers often use testimonials to create the “word of mouth” feeling. Here are some great examples of recent “word of mouth” advertising:
By Katie Earley, Copywriter
Last week I posted some commercials I had enjoyed, including one for Louisville that mimicked erectile dysfunction ads. I thought it was hysterical and was proud that the my city was not afraid to use humor to market ourselves. Apparently though, many important city leaders disagree with me and the campaign is no longer running. The situation has even picked up national coverage, and this article includes some quotes from local leaders and videos of the other ads in the campaign.
