By Katie Earley, Copywriter
I’m in love with this new Toyota commercial. This ad is simple and uses subtle humor to cleverly make its point. The fact that there is an adorable child in this ad doesn’t hurt either. But most of all, it shows the practical application of the vague, frequently-used term: reliability.
By Susan Gosselin, Vest Director of PR
Author and commentator on Biotech Nation, Moira Gunn, offers an exciting glimpse into the future of genetic therapy. Could it change what it means to be human? See our interview with her from the Idea Festival.
By Susan Gosselin, Vest Director of PR
The provocative author Bob Berman asserts that there is no objective reality. That could explain a lot of things about my crazy life…
By Susan Gosselin, Vest Director of PR
Most people who know me, know I like to get wound up about the things I am passionate about. Good musical performances are one of these things for me. So it’s no mystery why I was so excited to interview one of the most profound music prodigies in modern memory—10 year old Mark Yu. He speaks five languages, is a professional concert pianist, performs advanced math, and plays cello. He gave an astonishing performance that brought the house down at the Idea Festival.
Click on text link to play
by Susan Gosselin, Vest Director of PR
As part of our sponsorship of the Idea Festival this week, we had the opportunity to do a video interview with D
aan Roosegaarde, one of a new group of progressive artists from Rotterdam in the Netherlands. He had some amazing things to show us about interactive art in public places, both in his presentation, and in a temporary installation of “Dune,” an interactive light sculpture in the construction area for Museum Plaza (Main Street sidewalk, between 6th & 7th) in downtown Louisville.
by Susan Gosselin,
Vest Director of PR
If you didn’t get a chance to go the Idea Festival in Louisville this week, here’s some words of wisdom from our speakers, donors and attendees at the festival, available on Vest Advertising’s You Tube channel. We took the videos this week as a sponsor of the festival, so they can use the material on the Idea Festival website. See the full length versions here…http://www.youtube.com/vestadvertising
By Katie Earley, Copywriter
I skipped out of the office for a bit Wednesday to check out the Idea Festival. We’re in-kind sponsors so I had an all-access pass at my disposal. I decided to go to the panel entitled, “Considering the Book: Taking a New Look at an Old Tool” (Are you surprised? Have I squeezed in enough book references on this blog yet?) and it was absolutely brilliant.
By Matt Ooley, Director of Multimedia Marketing
Following suit with IdeaFestival 2008, Vest Advertising is live videoblogging the event again this year.
The guests are even more interesting and diverse this year, including everyone from physicists to chefs to filmmakers. The highlight of IdeaFestival 2009 for me is the appearance of best-selling author, renegade chef, and host of the Travel Channel’s “No Reservations” – Mr. Anthony Bourdain. I love this guy and hope we have a chance to get him in an interview.
Check our YouTube page for video updates. I’ll be posting video interviews with presenters and participants as the sluggish-at-best internet connection allows.
-Matt
By Katie Earley, Copywriter
It takes a special ad to draw my attention away from why I came to YouTube in the first place (Likely a desire to watch a kitten eat.) and click on it. But as YouTube often reminds me, I love anything with fuzzy animals (no matter how vicious), especially these ads for Las Vegas. Happy Chinchilli Day!
By Katie Earley, Copywriter
The Ikea Font War of 2009 isn’t necessarily new news, but in the spirit of honest, open font debate and other font-astic things, I wanted to direct everyone’s attention to The Copywriter Underground. Last Friday’s post provided some humorous font videos and a so-difficult-I-gave-up-somewhere-in-the-middle font quiz.
