By Katie Earley, Copywriter

Craig Ferguson has figured out what’s wrong with the world: advertising. Pretty funny!

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Chicago-based real estate company Horizon Realty fell face first into the cow pie while they were skipping across the field of tit for tat lawsuits. When they filed a defamation suit against one of their renters for griping to her Facebook friends about her moldy apartment, they suddenly became the focus of a heated national debate about Internet privacy and liability.

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Through advanced set top boxes, Google now allows advertisers to segment and target ads to specific audiences like never before.  Great yes, but does the world need this much segmentation?

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By Whitney Wright, Vest Media Buyer

In today’s society, Baby Boomers and the Silent Generation are the targets for heavy marketing.  (The Silent Generation accounts for the bulk of the current 65-plusers, including those born from 1925 to 1942).  However, not all of it is going so great.  These age groups are feeling that they are misrepresented in advertisements and they are not the frail-and-lonely ancients we (advertisers) are making them out to be.  I found a very interesting article on AdWeek.com about marketing to today’s 65-plus consumers.
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By Katie Earley, Copywriter

It’s amazing the difference four little words can make. I read at The Denver Egotist about some interesting results from altering the call to action on a website. By changing the CTA from something involving “Free Trial” to “See Plans and Pricing,” the sign-ups went up by 200%. (more…)

By Katie Earley, Copywriter

Have I mentioned how much I enjoy the Adrants blog? They praise and mock a variety of advertising from around the globe. No country, no media goes unnoticed and they generally make me laugh. I was particularly excited last week to see them compliment a billboard from Kentucky for the Creation Museum. (more…)

Looking for something good for your Google Reader?  Here’s the best properties for all the best free feeds on p.r. and social media marketing…

By Susan Gosselin, Vest Director of PR

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Think Twitter is just another fad? Think again.  Microblogging is not only a fast and efficient way to talk with friends, but businesses can use it for a huge variety of purposes.  Nowhere is this more true than in the healthcare business.  To prove it, I’ve attached a blog post from Phil Bauman, a registered nurse who has created a “140 uses for Twitter in Healthcare.” It’s fascinating reading…

By Katie Earley, Copywriter

Sometimes in advertising there’s this feeling of being unappreciated because it seems the average consumer really doesn’t care about ads. You fast-forward; you skip to the next page; you toss it in the recycle bin. Apparently though, consumers don’t dislike ads as much as I thought. While they may not enjoy them as much as we do, they understand and appreciate the purpose ads serve.

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For the first time ever, the ultra-prestigious Cannes Lion awards for advertising were dominated not by flashy traditional ads, but by fully integrated campaigns driven by p.r.  Looks like we flacks are coming up in the world.

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