By Whitney Wright, Vest Media Buyer

For some of you that didn’t turn on your television, play on the internet, read the newspaper, or talk to anyone last week you may be shocked when I tell you that we lost three celebrity icons last week.  First Ed McMahon, then Farrah Fawcett and tragically Michael Jackson.  These three people made enormous contributions to pop culture, but many people are forgetting their impact on the advertising world.
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By Whitney Wright, Vest Media Buyer

While the news media is focused more on the tragic loss of some of our major pop icons the fact still remains that our economy stinks.  Unfortunately, the phrase “out of sight, out of mind” does not apply to the health of our economy or the lack of coverage it is getting at the moment.  Sorry to rain on your parade.  However, if your target audience is Generation Y or Senior Citizens there is a silver lining to be noted.
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By Katie Earley, Copywriter

I had forgotten how awesome Sharpies are (Shame on me!) until I came across this today: Sharpie® Uncapped. (more…)

With its new L Studio, Lexus may be well on its way to creating its own independent film channel, and changing the way we view brand interaction with audiences on the web.Latest from LStudio

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Some people look for signs of the apocolypse in politics, prophecy and biblical references.  But for writers, the end of the world may, in fact, coincide with the birth of “twitterature.”   It’s time for prayer, people.

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By Katie Earley, Copywriter

We’ve heard about these before: legal cases where the bulk of the case comes down to a grammatical error or confusion. I read about another case this week on CNN. (more…)

By Katie Earley, Copywriter

Last Monday Adverblog started a Twitter meme (#interactivemonday) to promote digital creativity. I think this is an excellent example of how Twitter can be utilized to easily share ideas and congratulate moments of genius.

Read more about it on the Adverblog announcement post and follow @realadverblog for some digital inspiration.

By Whitney Wright, Vest Media Buyer

What would a successful ad campaign with out a super-duper tagline?  I know you’ve at least used one of these in your lifetime.  Don’t try to deny it.  I know you have used “Where’s the Beef?” or “Reach out and touch someone” at some point.  I could go on and on with the list of taglines that are have waltzed into our lives, and for some unfortunately never left (I’ve heard too many turned into dirty jokes).  Take a look and you’ll see what I mean.  Compliments of TaglineGuru.com.

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By Whitney Wright, Vest Media Buyer

In these tough economic times, when we are all slumming it (which I highly doubt since you are reading this from a computer screen), it is important to have that catchy slogan, an emotional tie and an overall memorable ad for your product.

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By Katie Earley, Copywriter

What do you when there are large-scale protests in your country about a disputed election and the government has removed all Western journalists? Twitter. (more…)