Buzz is now building for Google’s newest killer app, Google Wave, which completely upends social media with a riot of new tools. Strap in, people, Google’s taking us on a fast ride to a whole new world…
By Katie Earley, Copywriter
A fellow English major, writer, editor and friend of mine has recommended a brilliant new blog for me: After Deadline.
As many articles that we read today, “researchers” are showing that most people would rather pay a fee for unlimited programming than to watch commercials. I kind of find this ridiculous. Don’t get me wrong, I love my DVR. I love the DVR for “taping” programs while I can’t be home or to record one program while I watch another. Yes, I do fast forward through the commercials, but I still find certain nostalgia in watching a television show in “real-time” with commercials and all.
By Whitney Wright, Vest Media Buyer
When budgets get tight, the leash on marketing and advertising gets suffocating. However, cutting advertising is not the answer. For example, when the technology bubble burst earlier this decade, Apple continued investing in innovation to keep their new products in the forefront of consumers’ minds. In the article “Budget Crunch: Innovation’s the Only Way Out”, Lisa Bradner states that “Apple’s continued focus on branded innovation paved the way for the launch of products such as the iPod and new business models as the Apple stores and iTunes.”
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By Katie Earley, Copywriter
This was too amazing not to share.
And no, I don’t think the townspeople are overreacting at all. That’s a serious offense.
By Katie Earley, Copywriter
I had a very surreal moment while watching the Grey’s Anatomy finale last week, and it wasn’t just ***SPOILER ALERT*** the crazy drama of having two main characters coding at the final second. No, what might have surprised me the most was when, in an attempt to keep Dr. Bailey as a general surgeon (and not lose her to pediatrics), the Chief shows her this:
Some say P.R. will overtake advertising in the new digital world. I wouldn’t bet on it. But, new projects from Ben & Jerry’s and Pull-Ups, of all companies, offer a tantalizing glimpse into where the p.r. industry is headed.
By Katie Earley, Copywriter
Philadelphia is getting a professional soccer team (Congrats!) and of course this requires them to name the team, create a logo, and so forth. (more…)
by Susan Gosselin, Vest Director of PR
Target starts a Facebook effort to get people to vote for which charity should receive its corporation donations. Sounds like a stroke of genius to me…
