Comments on: Christmas Ads http://vestadvertising.com/blog/?p=695 Vest Advertising blog Tue, 07 Sep 2010 09:09:02 +0000 http://wordpress.org/?v=2.6.2 By: Susan Gosselin http://vestadvertising.com/blog/?p=695#comment-569 Susan Gosselin Wed, 30 Dec 2009 17:21:44 +0000 http://vestadvertising.com/blog/?p=695#comment-569 Totally agree. I liked those ads, too. Especially the jewelry ad. It's a bit like emotional porn for women, though. The truth of the matter that most new families are spending so much on formula, lost wages, diapers, new baby wardrobes every three months, and chewy toys that their ability to buy that thousand dollar ring is a bit compromised. But it sure is a compelling fantasy. But the one that makes me well up every time I see it is the tv ad from State Farm, with Michael Jackson's childhood hit "I'll be there" playing in the background. What a perfect illustration of what insurance truly does for you. I also really like the holiday ads from Salvation Army last year, where the bell ringer's bell was ringing, and you saw black and white footage of homeless and hopeless people with every ring. It was a searing reminder of what those bellringers are really doing every day. You just gotta love Christmas! It gives us marketers such great platforms! Totally agree. I liked those ads, too. Especially the jewelry ad. It’s a bit like emotional porn for women, though. The truth of the matter that most new families are spending so much on formula, lost wages, diapers, new baby wardrobes every three months, and chewy toys that their ability to buy that thousand dollar ring is a bit compromised. But it sure is a compelling fantasy.

But the one that makes me well up every time I see it is the tv ad from State Farm, with Michael Jackson’s childhood hit “I’ll be there” playing in the background. What a perfect illustration of what insurance truly does for you.

I also really like the holiday ads from Salvation Army last year, where the bell ringer’s bell was ringing, and you saw black and white footage of homeless and hopeless people with every ring. It was a searing reminder of what those bellringers are really doing every day.

You just gotta love Christmas! It gives us marketers such great platforms!

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