http://vestadvertising.com/blog/?p=439 Vest Advertising blog Tue, 07 Sep 2010 09:06:47 +0000 http://wordpress.org/?v=2.6.2 http://vestadvertising.com/blog/?p=439#comment-205 Katie Earley Mon, 29 Jun 2009 17:15:04 +0000 http://vestadvertising.com/blog/?p=439#comment-205 While I don't think Twitter should replace great literature or poignant eulogies, I think the 140 character limit is a great challenge to writers, especially in advertising. In a :30 spot or a print ad, you can't use a lot of words. Knowing how to pare down what you need to say so you can express it concisely and clearly is a great skill that using Twitter can help encourage. While I don’t think Twitter should replace great literature or poignant eulogies, I think the 140 character limit is a great challenge to writers, especially in advertising. In a :30 spot or a print ad, you can’t use a lot of words. Knowing how to pare down what you need to say so you can express it concisely and clearly is a great skill that using Twitter can help encourage.

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