I found this article, and thought it would be a good follow up to my blog about World Cup marketing. In this article, Barry Finkelstein (Vice President/Director of Public Relations of Erwin-Penland in Greenville, SC), talks about some valuable marketing lessons that we can learn from the World Cup.
by Susan Gosselin, Vest Director of PR
As an ex-pat West Virginian, a foodie, and a mom of two elementary age children, I have more than a passing interest in “Jamie Oliver’s Food Revolution”, now taking place in Huntington, WV. For those of you out there that have ever been sickened by the quality of school lunch, I thought you might be interested in some of my halting experiences trying to advance the issue here in Louisville.
OK, I admit it. I’m a Diet Coke freak. So it’s no mystery why my little overcaffinated heart went pit-a-pat when I saw this amazing story on a revolutionary new soft drink machine that custom mixes over 100 different drink combinations, all while sending back dispensing data via RFID to Coca-Cola corporate. God, I love technology.
By Whitney Wright, Vest Media Buyer
In these tough economic times, when we are all slumming it (which I highly doubt since you are reading this from a computer screen), it is important to have that catchy slogan, an emotional tie and an overall memorable ad for your product.
By Whitney Wright, Vest Media Buyer
In today’s society, the economy is putting a damper on our daily living. From not eating out, to not buying those new pair of shoes, we are all cutting back. Another place being affected is advertising. The current economy is taking the bling out of most advertisements. This is the time to push the envelope on creativity and make people remember you for the product flare your company will bring into our common lives. This is not the time to cut back on imagination and bore people to death just to save a few bucks.
