By Whitney Wright, Vest Media Buyer
As more and more advertisers are shifting substantial advertising dollars from traditional medias to online, a recent study by Forrester Research is saying this is the wrong avenue you are trying to reach Boomers. Studies are showing that Boomers are avid multi-media consumers and by switching to one outlet marketers will be losing this lucrative group of consumers.
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By Whitney Wright, Vest Media Buyer
In an article by Beth Snyder Bulik titled “How Personality Can Predict Media Usage”, I found that most agencies concentrate so much on using focus groups and demographic data to find out what media is best suited for their target audience. In a study done by psychographic-research company Mindset Media, personality is the more effective prediction tool for media usage.
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By Whitney Wright, Vest Media Buyer
When budgets get tight, the leash on marketing and advertising gets suffocating. However, cutting advertising is not the answer. For example, when the technology bubble burst earlier this decade, Apple continued investing in innovation to keep their new products in the forefront of consumers’ minds. In the article “Budget Crunch: Innovation’s the Only Way Out”, Lisa Bradner states that “Apple’s continued focus on branded innovation paved the way for the launch of products such as the iPod and new business models as the Apple stores and iTunes.”
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By Whitney Wright, Vest Media Buyer
I found this article on “Advertising Age”, and found it pretty informative. Below you will find out why Twitter is not a one-size fits all marketing ploy. For the full article, the link is located at the bottom.
By Whitney Wright, Vest Media Buyer
In my opinion, which is usually the only one that counts, today’s social media is all about the self love. Not only the love of one’s self, but all that we love to do, eat, hear and sleep. It makes me a little nauseous to talk about myself that much. Who am I kidding? I love to talk about myself and so do the other 14 million users that visited Twitter last month. (more…)
by Melanie Eaton, Vest Account Executive
Read this article I found on “Advertising Age” regarding Media Agencies and Media Owners working together: http://adage.com/mediaworks/article?article_id=136138
By Mitch Gregory, Creative Director
(and resident comic book geek)
Recently, Marvel Entertainment launched a miniseries adaptation of Jane Austen’s Pride and Prejudice. This is a bold move from the comic book giant, who has also launched other miniseries based upon classic works of literature such as Last of the Mohicans, Treasure Island and The Three Musketeers, among others. The design is beautiful, and the storytelling is well suited for the format. The problem, though, lies in the advertising placed throughout the book. (more…)
By Whitney Wright, Vest Media Buyer
This is a little bit of a follow up of what I spoke of last week regarding the tug-of-war between print media and online media. It seems everyone in the industry is speaking of the struggles that print is facing, but in reality online is facing its own set of battles. (more…)
By Whitney Wright, Vest Media Buyer
If you are a human living on planet earth, I’m sure you’ve heard or seen information about how the economy fairing. At this moment, it is fairing pretty poorly. Most of see this affecting our daily lives such as brand choices, using coupons, and cutting back on anything but the necessities. However, as a Media Buyer I am seeing first hand just how the economy is affecting my work and my clients. (more…)
